Leadership

1600 Team Members, 100 Countries, 60 Years of Innovation, 7 Continents, 3 Generations, 1 Family


LATICRETE International, Inc. was founded in 1956 by the late Dr. Henry M. Rothberg (Z"L) and his wife, Mrs. Lillian Rosenstock Rothberg (Z"L). Company leadership over the past 60+ years has continued to drive innovation.

LATICRETE believes in investing in technology, markets, and most importantly people.

 

 

 

Meet the LATICRETE Team

Stephan Liozu

Stephan Liozu

Stephan Liozu comes to Laticrete with more than 23 years of experience with several multinational building product companies. He has expertise in the manufacturing and distribution practices of our industry, his forte is customer value management, and recent accomplishments include coaching, consulting and training for large global industrial companies. Stephan has published six books, 4 e-books, a combination of 40 academic and practitioner papers, and has presented at over 45 conferences.

Stephan received a master's degree in business administration from Cleveland State University and a doctoral degree in management from Case Western Reserve University. He is a native of France.

Dr. Liozu resides in Pittsburgh, Pennsylvania with his son, Lorenzo. He loves working out and watching rugby.

Stephen Merkel

Stephen Merkel

Steve has been a Director or Non- Executive Chairman for 14 years with private and public companies involved in turnarounds, operational reviews, strategic planning, acquisitions, people development, succession planning, shareholder operating agreements, exit strategies and key customer and distributor interface.

He was one of four Directors that led the turnaround of NYSE Sturm Ruger where market cap increased fivefold in six years. 

Prior to Director and Non-Executive Chairman work, he had 18 years of global and domestic P&L responsibility as Managing Director, President or Operating Executive mostly with Loctite Corporation.

His experience has included multi-national companies selling Direct and/or thru Distribution across specialty chemicals, industrial, construction, fire arms, electronics, specialty water, paper, hospitality, HVAC, food service, specialty metal, automotive aftermarket, jan san, aerospace, restaurant and hardware.

Steve has led / directed the acquisition of 24 companies and divested two businesses with shared services as either a Managing Director, President, Operating Executive or Board Member. 

He has managed thru natural disaster, wild inflation, catastrophic loss of facilities, major integrations, divestitures, a hostile takeover, turnarounds, fraud and financial uncertainty.

He is adept at consistently improving the value offering and gross margins throughout his career by testing price elasticity, reengineering products, outsourcing, improving productivity, new product introduction and pricing to value not cost.

Steve has served on NYSE, private and not for profit Boards, and currently works with three privately held companies. 

Steve has attended Executive Programs at IMD in Switzerland and AMOS Tuck School at Dartmouth.  He also holds a Master’s degree in Marketing and Finance from Clarkson School of Management and a BS in Management from Clarkson University.