History in Middle East
Established in 1995, LATICRETE Middle East has been serving the region for over 25 years with offices across the G.C.C. and Africa. Headquartered out of Ras Al Khaimah and as part of our commitment to the region, LATICRETE Middle East. set up a local production unit in Ras Al Khaimah in 2004, spanning 15,000 square meters. From this regional base, LATICRETE provides products and services throughout the Middle East & Africa.
In the Middle East, LATICRETE® has introduced modern technology, which is changing the way the industry installs tile and stone in the region. LATICRETE has been providing solutions to the region for many years and has been associated with some of the most prestigious projects in the region.
The Sheikh Zayed Grand Mosque, Burj Al Arab, Dubai World Trade Centre, Wild Wadi, Jumeirah Beach Hotel, Burj Khalifa, the Atlantis Resort, The Palm, Yas Marina Circuit and Mall of the Emirates are a few examples of such projects in the U.A.E.
LATICRETE has also been used in several airport projects like the Dubai Airport, Doha International Airport, Bahrain International Airport, and the Muscat International Airport.
LATICRETE® products were used in prestigious projects such as the Riyadh TV Tower, the Holy Quran Printing Press, various ARAMCO projects, HyperPanda, and McDonald in Saudi Arabia. LATICRETE® products were also installed and used for the Jeddah Airport project, including private Palaces in Saudi Arabia.
Head of Business Unit - Middle East and Africa
Ritesh Singh, the General Manager for the LATICRETE Middle East and Africa, working from the Middle East regional head office in the United Arab Emirates.
Ritesh Singh previously served as head of sales for LATICRETE in the Middle East and has played a key role in driving growth in the region. Ritesh started his journey with LATICRETE, in India, as a fresh MBA graduate and spent over 12 years building key relationships in the area, eventually growing to handle the most significant sales territory in India. Subsequently, he worked for Pidilite and thereafter moved to the Middle East.